Bachelor of Business in Marketing

 

Name of Institution: QQI
Course Type: Undergraduate
Course Length: 3 years

Course Content

The Bachelor of Business in Marketing programme has the following content.

Year 1

Core Modules

  • Fundamentals of Accounting

  • Business Environment

  • IT Skills for Business

  • Business Maths

  • Fundamentals of Marketing

  • Learning to Learn

  • Personal Development

Year 2

Core Modules

  • Economics

  • Organisational Behaviour

  • Market Research

  • Effective Selling for Business

  • ICT Applications for Business

  • Communications for Success

  • The World of Work

Year 3

Core Modules

  • Contemporary Marketing Communications

  • Digimarketing

  • Management

  • Business Project

  • International Marketing Practice

  • Innovation and Entrepreneurship

  • Employability Skills