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Bachelor of Business in Marketing
Name of Institution: QQI
Course Type: Undergraduate
Course Length: 3 years
Course Content
The Bachelor of Business in Marketing programme has the following content.
Year 1
Core Modules
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Fundamentals of Accounting
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Business Environment
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IT Skills for Business
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Business Maths
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Fundamentals of Marketing
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Learning to Learn
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Personal Development
Year 2
Core Modules
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Economics
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Organisational Behaviour
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Market Research
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Effective Selling for Business
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ICT Applications for Business
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Communications for Success
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The World of Work
Year 3
Core Modules
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Contemporary Marketing Communications
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Digimarketing
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Management
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Business Project
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International Marketing Practice
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Innovation and Entrepreneurship
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Employability Skills
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