BA (Hons) Marketing - Digital Media and Cloud Computing

 

Name of Institution: QQI
Course Type: Undergraduate
Course Length: 3 years

Course Content

The BA (Hons) in Marketing programme and the associated streams have the following content.

Year 1

Core Modules

  • Marketing Essentials

  • Economic Perspectives

  • IT Essentials

  • Maths & Statistics for Business

  • Business context & Organisation

  • Communications for Personal Success

  • Learning to Learn

Year 2

Core Modules

  • Employability Skills

  • Innovation

  • Management

  • Selling & Sales Management

  • Marketing Communication 

  • Digital Marketing Concepts

  • Cloud Computing for Business

Year 3

Core Modules

  • Employability in Action

  • Lifelong Learning

  • Strategic Management

  • Consumer Analysis

  • Marketing Research 

  • Cloud Technology for Marketing

  • Web Marketing Design & Development

Digital Media & Cloud Computing Stream Students will study the core modules as outlined above in addition to:

  • Digital Marketing Concepts

  • Cloud Computing for Business

  • Web Marketing Design

  • Development Cloud Technology for Marketing