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BA (Hons) in Marketing with Event Management
Name of Institution: QQI
Course Type: Undergraduate
Course Length: 3 years
Course Content
The BA (Hons) in Marketing programme and the associated streams have the following content.
Year 1
Core Modules
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Marketing Essentials
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Economic Perspectives
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IT Essentials
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Maths & Statistics for Business
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Business context & Organisation
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Communications for Personal Success
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Learning to Learn
Year 2
Core Modules
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Employability Skills
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Innovation
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Management
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Selling & Sales Management
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Marketing Communication
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Event Planning
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Special Events Environment
Year 3
Core Modules
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Employability in Action
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Lifelong Learning
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Strategic Management
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Consumer Analysis
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Marketing Research
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Event Marketing
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Event Operations
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